Percentage discounts
20% off for 3 months on annual plans. Clear duration, eligibility, and invoice impact.
Promotions
Launch promotions without creating support debt
Your marketing lead creates a 20% holiday promo for annual plans, generates 5,000 partner codes, and sets stacking rules. No engineering ticket. No billing surprises.
Discount rulesBulk codesRedemption control
Promotion
25% off
first 3 months · Growth plan
LAUNCH25
Applied to 4,128 subscribers
Checkout previewStackable
Growth plan$49.00
LAUNCH25 · 25% off-$12.25
REFER-10 · referral credit-$10.00
Total due$26.75
Stacking policy
LAUNCH2525% off · first 3 months
REFER-10$10 off · referral
HOLIDAYFree trial extended
How it works
Where promotions get messy
Marketing launches faster than billing can track
Your marketing team runs three promos this quarter. Billing finds out when subscribers ask "why is my invoice different?" Nobody documented which plans qualify.
Two coupons applied and nobody knows which wins
A subscriber applies a partner code and a holiday discount. Support checks the invoice and cannot explain which discount took priority.
Partner launches need 5,000 codes by Friday
Your partnerships team needs bulk codes for a launch campaign. Engineering says "file a ticket." The launch date slips.
Discounts vanish from the audit trail
A subscriber got 30% off for 6 months. Finance cannot trace the discount back to the campaign at month-end close.
Promotions around rules and auditable redemption
Marketing defines the discount, eligibility, and stacking rules. Billing enforces them. Finance traces every redemption back to the campaign.
20% off or $10 off: both work
Percentage discounts for broad campaigns. Fixed-amount discounts for partner deals. Both show as clear invoice line items.
Reusable campaign templates
Clone a prior campaign, update its dates and discount, review eligibility and caps, then publish it through the agreed approval path.
Generate 10,000 codes in one click
Partner launch needs unique codes? Generate, activate, deactivate, and track them from the dashboard. No engineering work.
Capabilities
What promotion teams need
Fixed-amount discounts
$10 off per month for partner referrals. Works across currencies with automatic conversion.
Bulk code generation
Generate 5,000 unique codes for a launch. Activate, deactivate, and audit from the dashboard.
Stacking and eligibility rules
Define which coupons stack, which plans qualify, and which segments are eligible. Billing enforces it.
Redemption tracking
Redemption count, revenue impact, and per-subscriber usage. Visible to marketing, support, and finance.
How it works
From campaign idea to auditable promo
Promotion rule governance
Your lifecycle team defines eligibility, stacking rules, redemption limits, and proration behavior before a promotion goes live. No surprises at billing time.
More in Subscriptions
Explore more in Subscriptions
Recurring Billing
Gruv automates recurring billing with predictable invoice timing, saved payment methods, and real-time charge status for
Pricing Models
Gruv lets your pricing team launch flat, tiered, volume, and usage-based plans from the dashboard, no engineering deploy
Lifecycle Management
Gruv tracks every subscription from trial to cancellation with clear state transitions, pause controls, and a timestampe
Frequently Asked Questions
Can we limit how many times a coupon is used?+
Yes. Set total redemption caps, per-subscriber limits, expiration dates, and plan or segment restrictions. Support and marketing see the same rules.
Can a subscriber use two coupons at once?+
Only if your stacking rules allow it. Define which coupons combine, their priority order, and the maximum discount; then verify the checkout behavior during setup.
How do we generate codes for a partner launch?+
Define the discount rules once, then generate 5,000 or 50,000 unique codes from the dashboard. Each code inherits the same eligibility and tracking.
Can we add or remove a coupon on an active subscription?+
Yes. Common for retention offers and account management. The change validates against stacking rules and creates a clear invoice adjustment.
Next step
See where Gruv fits
Tell us what you are trying to do, where it needs to work, and how your team handles it today.
Contact the team