Trial management
Auto-convert, require action, or downgrade. Set the policy once, every trial follows it.
Lifecycle Management
Every subscription state change under control
A subscriber starts a trial, upgrades, pauses for vacation, reactivates three months later. Your billing, support, and product teams see the same timeline at every step.
Trial policiesPause and resumeAudit trail
Subscriber lifecycle
6,534 active subscribers · 96.8% retention
Trial
412
14 days
Active
5,840
paying · retained
Paused
184
vacation holds
Churned
72
this cycle
Reactivated
26
winback
Net revenue retention · 90d113.4%
0%Target · 110%150%
How it works
Where subscription lifecycle gets messy
Trial ends and nobody knows what happens next
Support says the trial auto-converts. Product says it requires action. The subscriber gets charged unexpectedly. Three teams, three answers.
Pauses become permanent without controls
A subscriber pauses "for a month." Six months later they are still paused. Your billing team has no policy to enforce.
Cancellations vanish without context
A subscriber churns. Your growth team asks why. Nobody captured the reason, the retention offer, or the timing.
Three systems show three different states
Billing says "active." Your CRM says "cancelled." Your product shows "paused." The subscriber filed a ticket because access still works.
Lifecycle controls around clear states
Every transition follows a policy. Trial ends convert or downgrade. Pauses expire on schedule. Cancellations capture reasons. Your billing and product teams see the same state.
One source of truth for subscription state
Active, trialing, paused, cancelled, past-due. Every system reads the same status. No drift between billing and your CRM.
Trial policies that convert predictably
Auto-convert with card on file, require action, or downgrade to free. Set the rule once, every trial follows it.
Pause with guardrails
Subscribers pause for 30, 60, or 90 days. Auto-resume fires on schedule. Optional limited access during pause.
Capabilities
What lifecycle teams need
Pause and resume
30, 60, or 90-day pauses with auto-resume. Optional access controls during pause.
Cancellation flows
Immediate or end-of-term. Retention offers and reason capture built into the flow.
State history and sync
Every transition timestamped and visible to product, support, billing, and your CRM.
Reactivation
Churned subscribers return with their plan, pricing, and history intact.
How it works
From signup to recovery
More in Subscriptions
Related capabilities on the same workflow
Recurring Billing
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Pricing Models
Gruv lets your pricing team launch flat, tiered, volume, and usage-based plans from the dashboard, no engineering deploy
Proration
Gruv previews the exact credit and charge before a plan change applies, so subscribers, support, and finance all see the
Frequently Asked Questions
Can our subscribers pause and resume?+
Yes. You set the maximum pause duration (30, 60, 90 days), access rules during pause, and auto-resume behavior. No manual follow-up needed.
What happens when a trial ends?+
Your policy decides: auto-convert if a card is on file, prompt for payment, or downgrade to a free tier. The behavior is the same for every subscriber.
How do you track lifecycle changes across systems?+
Every transition is timestamped with status, actor, and reason. Webhooks push the event to your CRM, analytics, and downstream systems in real time.
Can we offer a discount when someone tries to cancel?+
Yes. The cancellation flow branches to a pause offer, a lighter plan, or a promo extension. Your growth team configures the logic from the dashboard.
What does Gruv AI do across these features?+
Gruv AI automates payout routing, compliance gates, exception triage, and the Ask Gruv AI workspace. Every feature shares the same AI layer, so rules, holds, and reconciliation stay consistent.
Can I start with one feature and add more later?+
Yes. Gruv is modular. Start with one workflow and expand to additional modules as your needs grow.
How do I connect Gruv to our existing systems?+
Connect through APIs and webhooks, or start with file imports and exports for a fast evaluation. Email ingestion works for lightweight backfills.
What determines coverage, methods, and timelines?+
Coverage, methods, and timelines vary by market and are subject to compliance and policy checks. Confirm your target corridors and payout methods during evaluation.
Is this tax or legal advice?+
No. Tax and compliance features vary by jurisdiction and customer configuration. This content is for informational purposes and is not tax or legal advice.
Manage every subscription state.
A subscriber starts a trial, upgrades, pauses for vacation, reactivates three months later. Your billing, support, and product teams see the same timeline at every step.
Many teams start with a narrow launch in weeks.