Trial management
Clear policies for how trials convert, downgrade, or end.
Lifecycle Management
Subscription state changes under control.
Track subscribers from trial to reactivation. Define plan access over time. Keep decisions visible to billing, support, and product.
Trial policiesPause and resumeAudit trail
Subscriber lifecycle
6,534 active subscribers · 96.8% retention
Trial
412
14 days
Active
5,840
paying · retained
Paused
184
vacation holds
Churned
72
this cycle
Reactivated
26
winback
Net revenue retention · 90d113.4%
0%Target · 110%150%
How it works
Where subscription lifecycle gets messy.
Trial end behavior is inconsistent
Without explicit policies, teams improvise whether a subscriber converts, downgrades, pauses, or cancels.
Pause and resume hard to enforce
Subscribers want flexibility. Billing needs limits, timelines, and clean status mid-cycle.
Cancellations lose context
When timing, reason codes, and retention attempts are not tracked, growth cannot learn from churn.
Teams do not trust the same state
If transitions are not deterministic, downstream systems drift on active, paused, cancelled, or reactivated.
Lifecycle controls around clear states
Manage state changes with policies for trials, pauses, cancellation timing, reactivation, and notifications. Easier to operate as you grow.
Deterministic transitions
Lifecycle states with a clear operational model. Teams know what transitions, when, and why.
Trial and activation policies
Define trial-end behavior instead of leaving conversion to manual follow-up.
Pause and resume controls
Temporary billing pauses with timelines, access rules, and reactivation expectations.
Capabilities
What lifecycle teams need
Pause and resume
Flexibility without losing control over billing and access.
Cancellation flows
Immediate or term-end cancellation with operational context.
State history and sync
Transitions visible to product, support, and billing.
Reactivation
Bring subscribers back with plan and history continuity.
How it works
From signup to recovery
More in Subscriptions
Related capabilities on the same workflow
Recurring Billing
Launch recurring billing with clear invoice timing, charge collection, and ops visibility.
Pricing Models
Model recurring pricing with flat, tiered, volume, stairstep, usage-based, and currency-aware plans.
Proration
Handle plan changes with previewed credits, debits, effective dates, and proration policies.
Frequently Asked Questions
Can subscribers pause and resume?+
Yes. Pause shaped by policy: duration limits, billing during pause, access rules. Rules stay explicit, not case by case.
What happens at the end of a trial?+
Depends on policy: auto-convert, require action, or move to a different state. The behavior stays predictable for subscriber and support.
How do you track lifecycle changes?+
Timestamped with status, actor, and reason so billing, support, and product see the same history. Easier sync than loose status flags.
Can I offer retention discounts at cancellation?+
Yes. Cancellation can branch to pause, a lighter plan, or a promo extension. Logic depends on your retention strategy.
How does Gruv AI fit into this feature?+
Gruv AI runs payout automation, compliance gates, exception handling, and an Ask Gruv AI workspace across every product. Each feature inherits the same AI surface, so rules, holds, and reconciliation context stay consistent across the workflow.
Can I start with this feature and add more later?+
Yes. Gruv is modular, you can start with a single workflow and expand to additional modules as your requirements grow.
How do integrations work?+
Integrate via APIs and webhooks, or start with file imports/exports for a fast evaluation. Email ingestion can help with lightweight backfills when needed.
What affects coverage, methods, and timelines?+
Coverage, methods, and timelines vary by market and are subject to compliance and policy checks. Confirm your target corridors and payout methods during evaluation.
Is this tax or legal advice?+
No. Tax and compliance features vary by jurisdiction and customer configuration. This content is for informational purposes and is not tax or legal advice.
Manage every subscription state.
Track subscribers from trial to reactivation. Define plan access over time. Keep decisions visible to billing, support, and product.
Many teams start with a narrow launch in weeks; timelines depend on scope and integrations.