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Pricing Models

Launch new pricing without an engineering ticket

Your product team tests a new tier on Tuesday. Your pricing lead adds a usage component on Thursday. No deploy queue. No sprint planning. Just publish from the dashboard.

Flat + hybrid pricingCurrency-aware plansChange-friendly models
Plans · USD
MonthlyAnnual · 2 mo free
Starter
$0/mo
  • 100 payouts
  • Standard rails
  • Email support
Talk to sales
Most popular
Growth
$249/mo
  • 5,000 payouts
  • Global rails
  • Approval routing
  • Priority support
Start free trial
Scale
Custom
  • Volume pricing
  • Dedicated CSM
  • SOC 2 Type II
  • Custom SLA
Talk to sales

How it works

Where pricing work gets stuck

Every pricing experiment needs a deploy

Your growth team wants to test a new tier. Engineering says "next sprint." The experiment waits three weeks because pricing is hard-coded.

Hybrid invoices confuse subscribers

Base fee from one system, usage overage from another, setup charge from a third. The subscriber sees three line items and files a support ticket.

Multi-currency pricing is a policy maze

Do you set local prices per market? Link to USD with FX markup? Your finance team and your sales team give different answers.

Changing prices feels irreversible

Your pricing lead wants to raise the Pro tier by 20%. Without versioning and migration tools, existing subscribers are at risk.

Pricing built for packaging changes

Launch with flat-rate plans today. Add usage components, tiered pricing, and multi-currency price books as your product grows.

  • Flat, tiered, volume, and stairstep

    Pick the model that matches how you sell. Switch models per plan without rebuilding billing logic.

  • Hybrid plans

    Combine a $99/month base fee with metered API usage, a one-time setup charge, or both. One invoice explains it all.

  • Multi-currency price books

    Set EUR 89 for Europe and USD 99 for the US. Or link to USD with a fixed FX markup. Either way, your subscriber sees the right price.

Pricing built for packaging **changes**
Capabilities

What pricing teams need

Flat-rate plans

$49/month, $499/year. Simple pricing that bills cleanly every cycle.

Tiered pricing

Price scales with seats, usage, or account size. No engineering work to change thresholds.

Usage and overage

Base fee plus metered API calls, storage, or transactions. One invoice shows both.

Multi-currency price books

EUR 89 in Europe, USD 99 in the US. Local pricing without improvised FX math.

Versioned rollouts

New prices for new subscribers. Existing accounts stay grandfathered until you decide otherwise.

How it works

From idea to launched plan

Pricing experiment rollout

Your growth team stages plan changes, sets segment eligibility, and configures trial logic from the dashboard. Pricing experiments ship the same day, no deploy queue.

Pricing experiment rollout

Frequently Asked Questions

Can we combine a base fee with usage pricing on one plan?+
Yes. A $99/month base plus metered API calls is the most common hybrid. The invoice shows both components on clear line items.
How do we handle pricing in multiple currencies?+
Three options: local price books (EUR 89, USD 99), FX-linked pricing from a base currency, or a hybrid. Your finance team picks the model that fits your margin strategy.
Can we change pricing for existing subscribers?+
Yes. Set an effective date, choose who migrates and when, and let existing subscribers stay grandfathered or transition at renewal.
Where do trials and promos fit?+
They layer on top of the core plan. Add a 14-day trial to any plan. Attach a 20% promo code. Both follow the same billing rules.
What does Gruv AI do across these features?+
Gruv AI automates payout routing, compliance gates, exception triage, and the Ask Gruv AI workspace. Every feature shares the same AI layer, so rules, holds, and reconciliation stay consistent.
Can I start with one feature and add more later?+
Yes. Gruv is modular. Start with one workflow and expand to additional modules as your needs grow.
How do I connect Gruv to our existing systems?+
Connect through APIs and webhooks, or start with file imports and exports for a fast evaluation. Email ingestion works for lightweight backfills.
What determines coverage, methods, and timelines?+
Coverage, methods, and timelines vary by market and are subject to compliance and policy checks. Confirm your target corridors and payout methods during evaluation.
Is this tax or legal advice?+
No. Tax and compliance features vary by jurisdiction and customer configuration. This content is for informational purposes and is not tax or legal advice.

Design your pricing strategy.

Your product team tests a new tier on Tuesday. Your pricing lead adds a usage component on Thursday. No deploy queue. No sprint planning. Just publish from the dashboard.

Many teams start with a narrow launch in weeks.