Your SaaS billing catches up to your pricing model
Gruv runs recurring charges, retries declined cards on a smart schedule, prorates mid-cycle upgrades, and posts the journal entry. Your billing team focuses on exceptions.
Everything between signup and revenue recognized
Charge on schedule, recover when cards fail, prorate when plans change, and close the books without reconciliation spreadsheets.
Typical rollout
Week 1: recurring charges live. Week 3: dunning and retry emails. Week 5: usage metering and proration. No re-platforming at each step.
Recurring charge engine
Common rollout lane
Pricing that grows with you
Common rollout lane
Smart dunning recovery
Common rollout lane
Mid-cycle plan changes
Common rollout lane
Billing that scales without re-platforming
Most SaaS teams outgrow their billing setup every 6 months: new pricing tier, usage component, annual contract. Gruv handles each jump on the same platform.
Ready for usage-based billing? Expand into metering and add revenue views through analytics.
01/Billing cadence
Invoices fire on schedule, every cycle
Pick monthly, quarterly, or annual. Gruv generates the invoice, charges the payment method, and logs the result. Finance sees the same timeline customers do.
Explore recurring billing
02/Pricing structure
One plan today, hybrid pricing next quarter
Launch a flat $99/mo plan this week. Add per-seat tiers when your first enterprise deal closes. Layer usage overages when API calls spike. No Chargebee migration required.
Explore pricing models
03/Lifecycle control
Upgrades, downgrades, and pauses without tickets
A customer moves from Starter to Growth mid-cycle. Gruv prorates the difference, generates the adjusted invoice, and updates the subscription record. No support ticket needed.
Explore lifecycle controls
04/Recovery and visibility
Failed cards recovered before you notice
Gruv retries on a configurable schedule, sends branded dunning emails, and tracks recovery rate in real time. Finance exports the MRR impact to NetSuite each close.
Explore payment recovery
Gruv AI runs the recovery loop
Retry timing, dunning, and lifecycle signals run on every billing cycle. The model handles routine work. Operators focus on exceptions.
AI dunning recovery
Retry timing, smart re-attempts, and customer outreach run on every failed charge. Recovered revenue lands automatically.
AI lifecycle signals
Plan changes, churn risk, and renewal anomalies surface with a recommended next step. Billing teams act on ranked signals instead of hunting through dashboards.
AI Compliance Engine
Tax, jurisdiction, and policy gates evaluate every charge before it runs. Holds carry a reason code through to the reconciliation export.
Ask Gruv AI
Ask why a renewal failed or why a customer is in dunning. The answer cites the record and the retry history.
Built for how recurring businesses actually bill
Whether you sell per-seat SaaS, metered APIs, content memberships, or agency retainers, the billing primitives are the same. The configuration is different.
B2B SaaS platforms
Datadog-style per-seat pricing with annual contracts, mid-cycle upgrades, and prorated credits. Finance gets MRR rollups; support sees the full billing history.
Usage-based APIs and infra
Charge a $99 platform fee plus metered API calls, storage GB, or compute hours. Gruv ingests usage from Segment or Snowflake and renders a single line-itemized invoice.
Media and membership products
Run 7-day free trials, auto-renew monthly, and recover declined cards with branded dunning emails. Retain subscribers who would otherwise churn silently.
Agency and services retainers
Bill monthly retainers to 50+ clients with predictable invoicing, plan-change handling when scope shifts, and a billing record visible to account managers and finance.
Get billing, finance, and support aligned before launch
Teams that see the dunning playbook, sample invoices, and pricing expansion path together ship recurring billing in weeks instead of quarters.
Dunning playbook walkthrough
Show billing and support exactly what happens on days 1, 3, 5, and 7 after a decline: retry logic, email steps, grace period, and pause trigger.
Invoice and close-ready exports
Let finance review sample invoices, MRR rollups, and the NetSuite/Xero export format before recurring charges start compounding.
Pricing expansion roadmap
Map how a flat monthly plan grows into trials, per-seat pricing, usage overages, and annual contracts without re-platforming.
From first plan to recovered revenue
Every subscription follows the same lifecycle: plan setup, invoice, charge, retry on failure, and finance close. Gruv keeps it on one record.
Plan · Pro · monthly
14-day free trial
Full feature access · auto-converts
Annual upgrade discount · 17%
Visible on plan change
Proration on plan change
Credits next invoice
Setup fee · $499
One-time at activation
Frequently Asked Questions
What billing models does Gruv support out of the box?+
What happens when a card declines?+
A customer upgrades mid-cycle. How does proration work?+
Can I track MRR, churn, and recovery rates?+
How does Gruv connect to my existing stack?+
Ready to recover failed payments automatically?
We configure your first plan, wire up dunning emails, and connect your NetSuite sync before the first invoice cycles.
Most teams launch their first plan and dunning cadence in 2 to 4 weeks.