Your SaaS billing catches up to your pricing model
Define billing cadence, preview plan changes, attach a failed-payment policy, and keep subscription, invoice, payment, and finance records connected.
Everything between signup and revenue recognized
Charge on schedule, recover when cards fail, prorate when plans change, and close the books without reconciliation spreadsheets.
Typical rollout
Week 1: recurring charges live. Week 3: dunning and retry emails. Week 5: usage metering and proration. No re-platforming at each step.
Recurring charge engine
Common rollout lane
Pricing that grows with you
Common rollout lane
Smart dunning recovery
Common rollout lane
Mid-cycle plan changes
Common rollout lane
Billing that scales without re-platforming
SaaS billing changes as teams add pricing tiers, usage components, and annual contracts. Keep the rules and their invoice impact on the same subscription record.
Ready for usage-based billing? Expand into metering and add revenue views through analytics.
01/Billing cadence
See the invoice and charge timeline
Pick the interval and billing anchor, then review invoice, charge, and exception status on the same timeline used by billing and support.
Explore recurring billing
02/Pricing structure
Stage pricing changes before publishing
Start with a flat plan, then preview per-seat tiers or usage overages as requirements change. Record eligibility, effective dates, approvals, and invoice impact before publishing.
Explore pricing models
03/Lifecycle control
Upgrades, downgrades, and pauses without tickets
A customer moves from Starter to Growth mid-cycle. Gruv prorates the difference, generates the adjusted invoice, and updates the subscription record. No support ticket needed.
Explore lifecycle controls
04/Recovery and visibility
Give each failed payment a next step
Attach retry timing, customer messages, a grace period, and the next account state. Keep payment outcomes and their metric impact ready for finance review.
Explore payment recovery
Gruv AI helps prepare the recovery loop
Use decline context, dunning policy, and lifecycle signals to prepare the next action. Operators review exceptions and account-state changes.
AI dunning recovery
Use decline context to prepare the configured retry, customer-message, grace, and account-state steps. Keep attempts and recovered payments on the lifecycle record.
AI lifecycle signals
Plan changes, churn risk, and renewal anomalies surface with a recommended next step. Billing teams act on ranked signals instead of hunting through dashboards.
AI Compliance Engine
Run the tax, jurisdiction, and policy checks configured for the billing setup. Holds carry a reason code into the finance review record.
Ask Gruv AI
Ask why a renewal failed or why a customer is in dunning. The answer cites the record and the retry history.
Built for how recurring businesses actually bill
Whether you sell per-seat SaaS, metered APIs, content memberships, or agency retainers, the billing primitives are the same. The configuration is different.
B2B SaaS platforms
Datadog-style per-seat pricing with annual contracts, mid-cycle upgrades, and prorated credits. Finance gets MRR rollups; support sees the full billing history.
Usage-based APIs and infra
Combine a platform fee with metered API calls, storage, or compute. Confirm the event schema, aggregation window, pricing rule, and invoice detail during rollout.
Media and membership products
Configure trial, renewal, customer-message, grace, and account-state rules so billing and support know what happens after a declined payment.
Agency and services retainers
Bill monthly retainers with visible invoice dates, plan-change handling when scope shifts, and a billing record shared by account managers and finance.
Get billing, finance, and support aligned before launch
Bring billing, finance, support, and product into one review of the dunning policy, sample invoices, and pricing expansion path before launch.
Dunning playbook walkthrough
Show billing and support the configured retry logic, customer-message steps, grace period, and next account state for each decline category.
Invoice and close-ready exports
Let finance review sample invoices, metric definitions, close fields, and the enabled export format before recurring charges start compounding.
Pricing expansion roadmap
Map how a flat monthly plan grows into trials, per-seat pricing, usage overages, and annual contracts without re-platforming.
From first plan to recovered revenue
Keep plan setup, invoices, payment attempts, failed-payment actions, and finance records on one subscription timeline.
Plan · Pro · monthly
14-day free trial
Full feature access · auto-converts
Annual upgrade discount · 17%
Visible on plan change
Proration on plan change
Credits next invoice
Setup fee · $499
One-time at activation
Frequently Asked Questions
What billing models does Gruv support out of the box?+
What happens when a card declines?+
A customer upgrades mid-cycle. How does proration work?+
Can I track MRR, churn, and recovery rates?+
How does Gruv connect to my existing stack?+
Ready to plan your failed-payment workflow?
Bring your first plan, decline categories, customer messages, grace policy, account actions, and close requirements. We will turn them into a rollout checklist.
The checklist records the open product, payment, messaging, data, and finance decisions before launch.