Business path
Pay global talent through one vendor workflow.
Best for finance, AP, procurement, partner ops, and marketplace teams paying freelancers, agencies, or contractor groups.
Gruv supports two distinct MoR paths: one for businesses consolidating contractor and agency payments, and one for freelancers managing invoices, collection, and payouts. Start with the path that matches your role.

Merchant of Record is useful when you want more than a payment rail. Depending on the workflow, it can package billing, compliance, payout control, and auditability into one operating model.
Billing and payment collection
Create invoices, payment artifacts, or checkout flows that tie back to the underlying client, work, or vendor relationship.
Compliance and tax gates
Collect required profile, tax, or verification details and hold downstream actions until the workflow is ready to proceed.
Payout control and visibility
Move money out through a structured payout flow with statuses, retries, and exception handling that ops teams can actually follow.
Records finance can use
Keep invoices, beneficiaries, provider references, and export history connected so reconciliation is not rebuilt in spreadsheets later.
The underlying platform can support both sides, but the daily job is different. Businesses usually care about vendor consolidation and payout controls. Freelancers usually care about invoicing, client payment experience, and getting paid without extra admin.
Business path
Best for finance, AP, procurement, partner ops, and marketplace teams paying freelancers, agencies, or contractor groups.
Freelancer path
Best for freelancers, agencies, and solo operators who want clearer invoicing, collection, and payout visibility without stitching together multiple tools.
Many rollouts start with the core MoR workflow, then add receiving, payouts, or batch operations as volume and complexity grow.
Virtual Accounts
Use dedicated receiving details when customers or external platforms pay by bank transfer and you need clearer inbound attribution.
Payouts
Add beneficiary management, payout controls, and status tracking when funds need to move out reliably across markets.
Mass Payouts
Run batch approvals, imports, and higher-volume payout programs when a simple one-off payout flow is no longer enough.

Book a demo to scope coverage and rollout, or explore the docs to see how modules fit together.