MRR tracking
Explain how recurring revenue grows, shrinks, or recovers.
Revenue Analytics
Revenue movement without stitching reports.
Track subscription changes over time, explain MRR movement, monitor churn and recovery, and export to finance, billing, and growth.
MRR movementCohort viewsExportable reports
Revenue · last 12 monthsUpdated · 2m ago
MRR
$682k
+14.2%
ARR
$8.18M
+62.8% YoY
Net retention
113.4%
+3.2pp
How it works
Where subscription reporting breaks.
MRR movement is hard to explain
Teams separate new, expansion, contraction, churned, and recovered revenue manually every cycle.
Churn and recovery split
When failed-payment and churn are not in the same model, teams cannot distinguish voluntary from recoverable.
Growth and finance disagree
Cohorts, daily changes, and exports diverge when every team uses a different source of truth.
Ops and finance disconnected
Billing needs near-term status. Finance needs structured exports and explanations that hold up later.
Analytics around movement, churn, and exports
Turn subscription changes into reporting surfaces for billing, growth, and finance. Better explanations of what changed and why.
MRR movement classification
Break recurring revenue into new, expansion, contraction, churned, and related states.
Cohort and retention
How subscriber groups behave over time. Compare retention and monetization patterns.
Churn and recovery
Separate voluntary churn from failed-payment recovery so problems do not blend.
Capabilities
What analytics teams need
Cohort analysis
Compare retention and monetization across groups.
Churn metrics
Separate voluntary loss from recovery and payment churn.
Operational change views
Daily subscription movement billing and growth act on.
Exports and custom reports
Push metrics into recurring reports or downstream systems.
How it works
From events to decision-ready reporting
Subscription metrics record
A subscription team can review cohort revenue, expansion, contraction, support context, and finance-ready metrics from the same operating record.
More in Subscriptions
Related capabilities on the same workflow
Recurring Billing
Launch recurring billing with clear invoice timing, charge collection, and ops visibility.
Pricing Models
Model recurring pricing with flat, tiered, volume, stairstep, usage-based, and currency-aware plans.
Lifecycle Management
Manage trials, pauses, cancellations, reactivations, and audit trails with state control.
Frequently Asked Questions
How is MRR calculated?+
Active subscription value normalized to a monthly view, then classified by movement state. Consistency matters more than the formula.
Can I export analytics data?+
Yes. Reporting is most useful when teams move it into recurring reports, finance, or their own systems. Path depends on rollout.
What cohort views are available?+
Compare retention, monetization, or lifecycle by signup period, plan, channel, or region. The cuts depend on what teams are asking.
Can analytics connect to finance and billing?+
Yes. Revenue analytics is most useful when it connects back to billing outcomes and invoice activity, not as a disconnected dashboard.
How does Gruv AI fit into this feature?+
Gruv AI runs payout automation, compliance gates, exception handling, and an Ask Gruv AI workspace across every product. Each feature inherits the same AI surface, so rules, holds, and reconciliation context stay consistent across the workflow.
Can I start with this feature and add more later?+
Yes. Gruv is modular, you can start with a single workflow and expand to additional modules as your requirements grow.
How do integrations work?+
Integrate via APIs and webhooks, or start with file imports/exports for a fast evaluation. Email ingestion can help with lightweight backfills when needed.
What affects coverage, methods, and timelines?+
Coverage, methods, and timelines vary by market and are subject to compliance and policy checks. Confirm your target corridors and payout methods during evaluation.
Is this tax or legal advice?+
No. Tax and compliance features vary by jurisdiction and customer configuration. This content is for informational purposes and is not tax or legal advice.
Put revenue data to work.
Track subscription changes over time, explain MRR movement, monitor churn and recovery, and export to finance, billing, and growth.
Many teams start with a narrow launch in weeks; timelines depend on scope and integrations.