Currency columns in the CSV
MRR exports in minor units. For these USD and EUR amounts, divide by 100 to read dollars and euros.
- mrr_USD_minor
- 30000 = USD 300
- mrr_EUR_minor
- 10000 = EUR 100
Subscription Analytics
Know what your subscription numbers mean
Read recurring plan value by currency, check subscription states and share the figures with finance. Keep the definition beside the number.
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Monthly recurring revenue · MRR
Snapshot · 10 September 2026
- USD subscriptions
- USD 300
- EUR subscriptions
- EUR 100
Monthly plan value for active and past-due subscriptions. Each currency keeps its own total.
See what contributes to MRR
These three USD subscriptions each have a USD 100 monthly plan and quantity one. Two are active; one is past due. All three contribute to the USD 300 MRR figure.
The past-due subscription still needs payment follow-up. MRR describes monthly plan value; check invoices and payment results to understand collected cash.
What goes into this MRR calculation?
Gruv multiplies the current plan price by subscription quantity and normalizes the billing interval to a monthly amount. Active and past-due subscriptions contribute. This measure excludes coupon adjustments, add-ons and metered usage charges; paused and trialing subscriptions do not contribute.
USD group · 10 September 2026
- SUB-601Active
- USD 100
- SUB-602Active
- USD 100
- SUB-603Past due
- USD 100
A fourth active subscription, SUB-604, has a EUR 100 monthly plan. Its EUR 100 MRR stays in the separate currency group.
Share the numbers with their meaning
Download the analytics CSV with daily metrics and start-month cohort counts. Keep currency units and status definitions clear when finance reads the file.
Two ways to count the same four subscriptions
- Daily status counts
- 3 active · 1 past due
- September start-month cohort
- 4 started · 4 not ended
All four started in September. The past-due subscription belongs in the not-ended cohort count alongside the three active subscriptions.
Why are the daily and cohort counts different?
The daily active count includes only active subscriptions. The cohort field labeled activeCount includes active, trialing, past-due and paused subscriptions: the group that has not ended. A paused subscription remains in that cohort group while contributing no MRR.
More in Subscriptions
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Frequently Asked Questions
How does an annual plan contribute to MRR?+
Its plan value is normalized to a month. A USD 1,200 annual plan at quantity one contributes USD 100 MRR while the subscription is active or past due.
Is MRR the amount collected this month?+
No. MRR measures monthly plan value. Check invoices, payments and refunds separately to understand collected cash; a past-due subscription can still contribute to MRR.
Does recomputing an old day recreate its historical state?+
No. Recomputing uses current subscription states and plan prices. Keep the reporting date and extract with the figures your team shares, and agree how to handle later recomputations.
Make the report clear
Bring the subscription questions your team needs to answer and the currencies you report in. We’ll work through the metric definitions and finance handoff.
Discuss reporting