Supply-Side Platform Articles

Browse 2 Gruv blog articles tagged Supply-Side Platform. Settlement, reconciliation, and finance ops patterns for marketplaces.

Deep Dives25 min read

Automating DSP and SSP Settlements for Programmatic Advertising Payouts

In programmatic advertising DSP/SSP settlement flows, the hard part starts after the bid win. **Real-Time Bidding (RTB) sets impression pricing in milliseconds, but settlement determines whether finance, ops, and engineering can trust the money movement from buyer to publisher.**

demand-side platformsupply-side platformad exchange+2 more

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Foundational Guides24 min read

What Is a Demand-Side Platform (DSP)? How Programmatic Ad Platforms Manage Publisher Payouts

Do not use a DSP as a stand-in for payout infrastructure. If you are expanding a programmatic business, the first decision is not which buying tool looks strongest. It is where buying ends, where settlement begins, and who actually owns publisher payment outcomes.

demand side platformprogrammatic advertisingpublisher payouts+2 more

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Supply-Side Platform Articles

Automating DSP and SSP Settlements for Programmatic Advertising Payouts

What Is a Demand-Side Platform (DSP)? How Programmatic Ad Platforms Manage Publisher Payouts

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