Professional Deep Dives20 min read
How to Structure a Retainer Agreement for a Fractional CMO Role
For a business-of-one, the retainer agreement is often where quiet anxiety shows up. Usually, it comes from experience: a client pays late, scope keeps expanding, or a workable relationship goes sideways because no one pinned down the basics. Those are not minor annoyances. They cut directly into your time, cash flow, and stability.
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