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Checkout Conversion Articles

Browse 2 Gruv blog articles tagged Checkout Conversion. Settlement, reconciliation, and finance ops patterns for marketplaces.

Strategic Blueprints23 min read

Platform Fee Structures: How to Price Your Marketplace Without Losing Contractors

Pricing a marketplace is a tradeoff, not a lookup exercise. If you only compare Seller Fees, Buyer Fees, and Payment Processing Fees as labels, you can protect your headline commission and still miss impacts on contractor retention, checkout conversion, or your real Platform Take Rate after refunds, disputes, payouts, and processor costs.

marketplace pricingplatform take ratecontractor retention+2 more
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How-To Guides23 min read

Implement 3D Secure 2 for Platforms Without Losing Checkout Conversion

Treat 3D Secure 2 as an architecture choice, not a compliance box to tick. For a platform, the way you introduce 3DS2 changes how you meet Strong Customer Authentication requirements in Europe. It also changes how often customers get interrupted and how much payment logic you tie to a single checkout surface.

3d secure 2checkout conversionsecure 2 sca checkout+2 more
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