Ad Exchange Articles

Browse 2 Gruv blog articles tagged Ad Exchange. Settlement, reconciliation, and finance ops patterns for marketplaces.

Deep Dives25 min read

Automating DSP and SSP Settlements for Programmatic Advertising Payouts

In programmatic advertising DSP/SSP settlement flows, the hard part starts after the bid win. **Real-Time Bidding (RTB) sets impression pricing in milliseconds, but settlement determines whether finance, ops, and engineering can trust the money movement from buyer to publisher.**

demand-side platformsupply-side platformad exchange+2 more

Read →

Foundational Guides24 min read

What Is a Demand-Side Platform (DSP)? How Programmatic Ad Platforms Manage Publisher Payouts

Do not use a DSP as a stand-in for payout infrastructure. If you are expanding a programmatic business, the first decision is not which buying tool looks strongest. It is where buying ends, where settlement begins, and who actually owns publisher payment outcomes.

demand side platformprogrammatic advertisingpublisher payouts+2 more

Read →

For Business

Ad Exchange Articles

Automating DSP and SSP Settlements for Programmatic Advertising Payouts

What Is a Demand-Side Platform (DSP)? How Programmatic Ad Platforms Manage Publisher Payouts

Product

Tools

Calculators

Resources

Stay in the Loop

For Business