Deep Dives32 min read
How DSPs, SSPs, and Ad Networks Pay Publishers in a Cookieless Market
If you are evaluating this market, focus on payment execution before role labels. The hard part is not memorizing definitions. It is knowing who bills whom, when cash is released, and what can break between an auction win and a publisher payout as identity signals get less reliable. We recommend starting there so your team does not confuse market labels with payout accountability.
demand-side platformssupply-side platformsad exchanges+2 more
Read →