Research Reports10 min read
Churn Benchmarks by Industry: Metrics, Cohorts and Targets
A payment platform can lose a merchant account, a paying software subscriber or recurring transaction revenue. Those are different outcomes. Before comparing churn by industry, define which relationship can churn and what event ends it. A merchant with no transactions this month is not necessarily a canceled subscriber; a failed renewal attempt is not necessarily a lost customer.
payment platformschurn benchmarksindustry benchmarks+2 more
Read →