Tech Stack Deep Dives18 min read
How to Automate Client Gift Sending with a Gifting Platform
**To automate client gifts well, standardize the trigger, the risk check, and the record before you automate the send.** Treat gifting as part of retention, not as a nice extra. If you automate client gifts before you check shipping, privacy, and bookkeeping risk, you raise the odds of client surprises and create cleanup work later.
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