Deep Dives25 min read
Automating DSP and SSP Settlements for Programmatic Advertising Payouts
In programmatic advertising DSP/SSP settlement flows, the hard part starts after the bid win. **Real-Time Bidding (RTB) sets impression pricing in milliseconds, but settlement determines whether finance, ops, and engineering can trust the money movement from buyer to publisher.**
demand-side platformsupply-side platformad exchange+2 more
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