Foundational Guides24 min read
What Is a Demand-Side Platform (DSP)? How Programmatic Ad Platforms Manage Publisher Payouts
Do not use a DSP as a stand-in for payout infrastructure. If you are expanding a programmatic business, the first decision is not which buying tool looks strongest. It is where buying ends, where settlement begins, and who actually owns publisher payment outcomes.
demand side platformprogrammatic advertisingpublisher payouts+2 more
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