Strategic Blueprints24 min read
How Platform Teams Use Promotional Pricing Without Eroding LTV
**Step 1. Define promotions as a temporary pricing lever, not a growth shortcut.** Promotional pricing should earn its place by improving Customer Lifetime Value, not by making a dashboard look better for a week. Treat coupons, free trials, and discounts as temporary, time-bound interventions, not quiet permanent repricing.
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