Mere-Exposure Effect Articles

Use the Mere-Exposure Effect to Build a Personal Brand People Trust

For personal branding, the [mere-exposure effect](https://sk.sagepub.com/ency/edvol/socialpsychology/chpt/mere-exposure-effect) matters for one simple reason: repeated exposure can increase preference, often without a fully conscious reason. A *Journal of Psychology* article from April 2007 puts it plainly: preference increases as exposure increases. In business terms, that can shape early impressions before a buyer compares proposals line by line.