Deep Dives19 min read
How to Calculate LTV in a Two-Sided Marketplace for Buyer, Seller, and Platform Decisions
In a two-sided marketplace, many teams look at buyer-side and seller-side value separately, then compare each view to the relevant Customer Acquisition Cost instead of forcing everything into one blended ratio. Treat Lifetime Value as an operating number, not a spreadsheet guess.
two-sided marketplacemarketplace buyer sellerltv in a two-sided+2 more
Read →