Ltv To Cac Articles

LTV to CAC Ratio for Freelancers Who Need Predictable Cashflow

If you run a service business, startup-style metrics can hide cashflow risk behind decent-looking revenue. The classic **LTV:CAC ratio** is common in startup and new-venture contexts, and CAC is usually built from sales and marketing spend. Your constraint is tighter: your time and when clients actually pay you.