Glossary19 min read
What Is KYB? Know Your Business Verification for Marketplace Onboarding
Marketplace onboarding usually breaks in one of two ways: the team treats Know Your Business (KYB) as a compliance label with no product consequences, or it rushes activation and discovers business-identity or risk issues when money is about to move. For platforms running embedded payments, KYB is better understood as an operating gate for business customers. It is a documented decision on whether the entity is understood well enough to enter a financial relationship.
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