Thought leadership17 min read
A freelancer's guide to 'Measure What Matters' (OKRs)
The promise of freelance life is autonomy. The reality, for many, is a steady, low-grade anxiety caused by uncertainty. We celebrate top-line revenue, then worry about cash flow. We chase new projects, but rarely stop to ask whether they are actually profitable. That reactive feast-or-famine loop is what most often undermines the freedom you set out to build.
john doerrmeasure what mattersokrs+3 more
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