Legal & Compliance16 min read
How to Disclose Affiliate Links Legally Under FTC Guidelines
Before you publish, decide how you will disclose. Use the FTC framework as a pre-publish check: what connection exists, where people will see the disclosure, and whether it is easy to notice and understand in that format. [The Endorsement Guides](https://www.ecfr.gov/current/title-16/chapter-I/subchapter-B/part-255) are guidance, not regulations, but the FTC may investigate unfair or deceptive practices when advertisers do not follow that guidance.
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