Product Reviews19 min read
Best ABM Software for Solo Operators
If you start by buying tools, you can end up automating a fuzzy strategy. [Account-based marketing](https://www.researchgate.net/publication/380537752_The_Strategy_Implementation_of_Account-Based_Marketing_ABM-The_Stratio_Case) works the other way around: pick specific accounts first, then build personalized outreach around them.
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