Deep Dives21 min read
How Platforms Should Design Loyalty Reward Payouts for Margin and Control
A customer loyalty program should not be approved on headline appeal alone. If you are choosing between cashback, points, account credit, discounts, or a hybrid model, the real question is simpler: does the payout design improve repeat behavior without quietly damaging unit economics or creating a reward liability your team cannot explain?
customer loyalty programscashback rewardspoints programs+2 more
Read →