How-To Guides22 min read
How B2B Platform Operators Design Free Trials That Convert Profitably
The main mistake is simple: teams often optimize for more starts when they should optimize for more profitable paid customers. In B2B SaaS, **trial-to-paid conversion rate** is the share of trial users that become active paying customers in a defined period. That number only matters if the customers who convert are the right ones for your business.
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