Business Growth16 min read
LTV to CAC Ratio for Freelancers Who Need Predictable Cashflow
If you run a service business, startup-style metrics can hide cashflow risk behind decent-looking revenue. The classic **LTV:CAC ratio** is common in startup and new-venture contexts, and CAC is usually built from sales and marketing spend. Your constraint is tighter: your time and when clients actually pay you.
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