Building A Two-Sided B2B Articles

Building a Two-Sided B2B Marketplace to Reach $100M GMV

**Step 1. Reset the benchmark.** A lot of marketplace advice explains two-sided mechanics well, but says much less about the sequence of decisions that actually gets you from zero to meaningful gross merchandise value. You can find plenty on supply and demand loops, pricing, and product-market fit. What is harder to find is a repeatable path that keeps transactions moving as volume rises.