Marketing21 min read
Amazon Ads for Authors: ACOS, Keywords, and a Test-Validate-Scale Strategy
Making ad spend predictable starts before you ever open the Amazon Ads dashboard. It starts with the thing you are advertising: your book. Driving traffic to a product page that isn't ready to convert is the fastest way to lose money and morale. Before you run anything, make sure your book is retail-ready. An ad's job is to get a curious reader to your page; your page's job is to close the sale.
amazon adsbook marketingself-publishing+2 more
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