Understanding Motivation Articles

Using Maslow’s Hierarchy to Unblock Client Decisions

Maslow's hierarchy is useful in client work when you use it as a decision lens, not a psychology lesson. It helps you read what a client needs from you right now instead of pushing what you most want to sell. In practice, client conversations can stall when strategic or high-value positioning shows up before the basics are settled. What is being delivered, who approves it, how risk is handled, and what happens if something slips all need to be clear first.