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Pricing Stress

Stress-test pricing changes before you commit

Flex churn and conversion against each pricing scenario. See how MRR, retention, and willingness-to-pay move before you ship an experiment.

Scenario planningMRR impactShareable
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Baseline inputs

Define your current pricing mix and conversion rates.

Pricing tiers

Basic% of customers
Pro% of customers
Enterprise% of customers

Experiment planning

Use these stress tests to prioritize pricing experiments and align teams on expected impact ranges.

Process

How it works

  1. 01

    Set baseline pricing

    Current tiers with prices and customer share.

  2. 02

    Define scenarios

    Add scenarios with churn + conversion shifts.

  3. 03

    See the MRR delta

    Per-scenario MRR change with confidence band.

  4. 04

    Ship the experiment

    Pick the winning scenario and test in production.

Keep going

Related tools

Subscription Revenue Leakage

Size the leakage that pricing changes can recover.

Pricing Calculator

Pair pricing scenarios with per-invoice take-home modeling.

Affiliate Payout Designer

Model commission programs that live above the pricing stack.

Frequently Asked Questions

How are scenarios calculated?+
The model applies configurable churn and conversion shifts to show how pricing changes could move MRR across each scenario.
Can I model more pricing tiers?+
Use the tier controls to adjust prices and customer share. For deeper modeling, export results to your analytics stack.
Does this use real elasticity data?+
Use it to frame the experiment first, then validate with live pricing tests, cohort analysis, or price-sensitivity research.
Is this a revenue forecast?+
It is a scenario planning model for comparing pricing moves before you commit to an experiment or board narrative.
Can I share results?+
Yes. Use the copy scenario summary button.

Pricing scenario tested. Ready to ship it?

Gruv's subscriptions workflow handles plan pricing, proration, coupons, and metered billing. So the scenarios you modeled can go live without a new billing project.

Many teams start with a narrow launch in weeks; timelines depend on scope and integrations.